{"id":922,"date":"2021-01-06T22:48:56","date_gmt":"2021-01-07T04:48:56","guid":{"rendered":"http:\/\/etcox.com.mx\/blog\/?p=922"},"modified":"2021-01-07T12:36:51","modified_gmt":"2021-01-07T18:36:51","slug":"ux-writing-and-ux-editing","status":"publish","type":"post","link":"https:\/\/etcox.com.mx\/blog\/ux-writing-and-ux-editing\/","title":{"rendered":"UX Writing and Ux editing:"},"content":{"rendered":"\n<p>Como mencione en cuando hable del marat\u00f3n de <a href=\"https:\/\/etcox.com.mx\/blog\/maraton-11-y-12-de-cursos-gratis-por-24-horas-en-crehana\/\">Crehana<\/a>. Quer\u00eda con muchas ganas tomar el curso de Ux Writing y UX editing, ya que como he mencionado mi prioridad actual es el dise\u00f1o UX, el cual he venido haciendo desde hace mas de 4 a\u00f1os. As\u00ed que aprender mucho m\u00e1s de cualquier rama de esta disciplina me llama mucho la atenci\u00f3n, me di cuenta que sin saberlo ya llevaba mucho aplicando el este tipo de UX. A todo esto<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQue es el UX writing?<\/h2>\n\n\n\n<p>Es una especialidad del dise\u00f1o UX con el cu\u00e1l permite crear los mejores textos para ayudar al usuario a realizar una labor.<\/p>\n\n\n\n<p>Se base en tres principios:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El texto tiene que ser lo mas claro posible;<\/li><li>El texto tiene que ser conciso;<\/li><li>El texto tiene que ser \u00fatil;<\/li><\/ul>\n\n\n\n<p>En otras palabras si cuando tu estas en una p\u00e1gina y aparece un texto que te esta ayudando a resolver tu problema es porque tiene un buen Ux writing.<\/p>\n\n\n\n<p><p\/>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-4794112364203077\"\n     data-ad-slot=\"9006506760\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<p><p\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfCu\u00e1l es su funci\u00f3n?<\/h3>\n\n\n\n<p>Tiene dos funciones que son:<\/p>\n\n\n\n<p><strong>Microcopy:<\/strong> Crear las palabras o frases de un interfaz que est\u00e9n relacionadas con la acciones que llevara el usuario.<\/p>\n\n\n\n<p><strong>Copywriting: <\/strong>Es la forma en que se va expresar la voz de la marca (no es lo mismo una marca de ropa casual a una de ropa fina) con el fin de darle personalidad y el tono adecuado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfEn que proceso se incorpora?<\/h3>\n\n\n\n<p>Como mencione arriba, dije que ya hac\u00eda Ux writing sin saberlo, ya que, aunque yo no generaba las frases que se usar\u00eda el dise\u00f1o siempre ten\u00edamos en cuenta el contenido que se iba usar y defin\u00edamos el contenido de texto, este texto podr\u00eda variar al final pero no el contenido. Ejemplo si defin\u00edamos que una etiqueta iba ser de fecha, podr\u00edamos varias como la present\u00e1bamos, pero no importa que ser\u00e1 de fecha.<br><br>Esto al principio hace mas lento el proceso, sin embargo, a la larga te va ayudar a dise\u00f1ar mejor ya que desde un inicio sabes cu\u00e1l ser\u00e1 su uso, haciendo posible darnos una imagen de como dise\u00f1ar los campos o como mostrar el contenido al usuario.<\/p>\n\n\n\n<p>Uno de los aspectos mas importantes es el voz y el tono que le dar\u00e1s a la marca:<\/p>\n\n\n\n<p><strong>Voz: <\/strong>Es la forma en que te comunicarte, el estilo de escritura, ejemplo puede ser serio, chistoso, cercano etc., esta siempre es el mismo.<\/p>\n\n\n\n<p><strong>Tono:<\/strong> A diferencia de la voz esta es cambiante, este debe adaptarse a la situaci\u00f3n, no es lo mismo cuando el usuario esta pasando una situaci\u00f3n de stress, as\u00ed que aqu\u00ed es donde debes elegir el mejor para comunicar tu mensaje de la mejor manera posible.<\/p>\n\n\n\n<p><p\/>\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-4794112364203077\"\n     data-ad-slot=\"9006506760\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<p><p\/>\n\n\n\n<p>Recomendaciones para cuando haces UX writing<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leer el texto en voz alta, si suena raro cuando lo dices es porque posible el mensaje este mal.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Leer los comentarios de usuarios o app similares si ves que hay quejas de poco claro o confuso es que hay algo mal.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Que suene humano, despu\u00e9s de todo el mensaje va para humanos no para robots.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Leer el texto en voz alta, si suena raro cuando lo dices es porque posible el mensaje este mal.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Leer los comentarios de usuarios o app similares si ves que hay quejas de poco claro o confuso es que hay algo mal.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Que suene humano, despu\u00e9s de todo el mensaje va para humanos no para robots.<br><\/li><li>Cuando pase un error es el texto mas importante ya que el usuario pasaraun momento de frustraci\u00f3n, el mensaje que se de tiene que ser una soluci\u00f3n a su problema de no hacerlo subir\u00e1 su frustraci\u00f3n. Hay muchos ejemplos donde se trata de darle humor o incluso algo que los alegres como hace Amazon.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"924\" data-permalink=\"https:\/\/etcox.com.mx\/blog\/ux-writing-and-ux-editing\/error-amazon\/\" data-orig-file=\"https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?fit=1200%2C716&amp;ssl=1\" data-orig-size=\"1200,716\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"error-amazon\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?fit=300%2C179&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?fit=1024%2C611&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?resize=512%2C306&#038;ssl=1\" alt=\"error-amazon\" class=\"wp-image-924\" width=\"512\" height=\"306\" srcset=\"https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?resize=1024%2C611&amp;ssl=1 1024w, https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?resize=768%2C458&amp;ssl=1 768w, https:\/\/i0.wp.com\/etcox.com.mx\/blog\/wp-content\/uploads\/2021\/01\/error-amazon.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Como vemos el UX writing es un complemento muy importante que esta cobrando tanta fuerza que ya hay gente especializada y que su \u00fanica funci\u00f3n es precisamente dise\u00f1ar ya solo los textos. No hay que menospreciar esto ya que si no comunicamos correctamente con el usuario puede que, aunque este bien dise\u00f1ada la interface no pueda usarla simplemente por que el texto de gu\u00eda es confuso o contradictorio al contenido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como mencione en cuando hable del marat\u00f3n de Crehana. Quer\u00eda con muchas ganas tomar el curso de Ux Writing y UX editing, ya que como he mencionado mi prioridad actual es el dise\u00f1o UX, el cual he venido haciendo desde hace mas de 4 a\u00f1os. As\u00ed que aprender mucho m\u00e1s de cualquier rama de esta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[109],"class_list":["post-922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","tag-diseno-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX Writing and Ux editing: - ETC o X - Dise\u00f1o UX | UI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etcox.com.mx\/blog\/ux-writing-and-ux-editing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Writing and Ux editing: - ETC o X - Dise\u00f1o UX | UI\" \/>\n<meta property=\"og:description\" content=\"Como mencione en cuando hable del marat\u00f3n de Crehana. Quer\u00eda con muchas ganas tomar el curso de Ux Writing y UX editing, ya que como he mencionado mi prioridad actual es el dise\u00f1o UX, el cual he venido haciendo desde hace mas de 4 a\u00f1os. 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