Etc o X - Design

UX / UI Freelance Designer

2020 - Present

Freelance UX / UI

• ETC or X is the name I use for my freelance work. With over 8 years of experience, I’ve worked as a designer and web developer, SEO specialist, graphic designer, editorial designer, and illustrator. I’ve collaborated with international companies, individual clients, and NGOs on a wide variety of creative and technical projects.

  My main tools include Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and front-end technologies such as HTML, CSS, and JavaScript.

UX / UI Senior Designer

Enero 2025 - Julio 2025

IMJ

• During my time there, I worked as a Senior UX Designer. I contributed to a web application project, shaping sections that were not clearly defined and improving the site’s flow.

  I was also responsible for creating new sections, expanding the existing Design System, and successfully launching the module.

UX / UI Designer

2019 - 2020

Secretaria de la educación Pública

• During this period, I worked on three different projects, taking on the role of lead designer in one of them. In that project, I was responsible for developing the Design System, the user interface (UI), and the prototype, applying agile methodologies. One of these projects was awarded the "2019 Innovation in Transparency Award" by INAI.

UX / UI Designer

2016 - 2019

México Conectado

• UX Designer and lead UI responsible for the México Conectado project. During that time, I was in charge of developing wireframes, flow diagrams, user stories, system mockups, as well as client presentations. All work followed SCRUM methodology, and tools such as Photoshop, Illustrator, and XD were used.

Visual Designer

2014 - 2016

Grupo Península

• During my time there, I was responsible for the entire web area. I redesigned 10 different websites and developed new websites from scratch, creating original written and graphic content. I was also in charge of the ongoing maintenance and support of these sites.

  Additionally, I collaborated in other areas of graphic design, including the creation of one of the company’s catalogs and the design of monthly artwork for nationally circulated magazines.

Web Designer and Developer optimized for SEO

2013 - 2014

Optimización Online

• During this period, I developed over 12 websites using HTML, CSS, and content management systems such as WordPress and Joomla. All the websites were optimized with on-page SEO strategies, successfully ranking them on the first page of Google search results. Additionally, I worked as a Community Manager, managing the social media accounts associated with each site, creating both written and graphic content to enhance the brands' digital presence and engagement.

Bachelor’s Degree in Design

2005 - 2010

Instituto Tecnológico e Estudios superiores de occidente (ITESO).

Software Development Engineering

2018 - 2022

Universidad Abierta y a Distancia de México (UnADM).